Union Club Tacoma will be periodically sending emails to our community highlighting the achievements and projects of our members. We are excited to introduce our community to the Monarch Butterfly Flight Challenge.
For the past few years, Eli Moreno of Union Club and SURGETacoma has served on the Board of Directors of the Monarch Butterfly Fund, and he wanted to share with us an exciting new project.
In recent years we have witnessed the decline of Monarchs reaching the overwinter sites in Mexico from Canada and the United States, and we have very little information about their flight patterns or what they need to survive on their long yearly migrations over several thousand miles.
That’s where you come in. He is launching a challenge to the public and we need your help to incentivize designers engineers and science enthusiast to design and create a new, technologically-advance tagging and tracking system for Monarch butterflies.
We will award $50,000 to whoever can create the first prototype. Eli and his wife Amber are putting half of the prize money and with your help we can help scientists gain valuable information about the Monarch’s extraordinary migration before is too late.
Click here for more information.
Read the Tacoma Tribune article on the challenge here.
We are honored to be featured on the City of Tacoma's brand new Make it In Tacoma startup resource page! Press release about the page is below.
City Launches New Site to Attract and Grow Business
FOR IMMEDIATE RELEASE
November 13, 2017
Gwen Schuler, Media and Communications, firstname.lastname@example.org, (253) 591-5152
Maria Lee, Media and Communications, email@example.com, (253) 591-2054
City of Tacoma Launches New Site to Attract and Grow Business--MakeItTacoma.com Offers Real-Time Research and Modern Look to Tell Tacoma's Story--
With a new online presence that caters to the needs of today's businesses seeking to establish or grow in Tacoma, Wash., the City of Tacoma's Community and Economic Development Department has issued this call to action: Make it Tacoma.
"Tacoma is extremely well-positioned for growth," said Mayor Marilyn Strickland. "Economic development activity and private investment are at an all-time high with several new projects on the horizon. MakeItTacoma.com helps us showcase Tacoma's assets and tell our story in a more dynamic way."
The streamlined freestanding microsite is mobile-friendly and offers access to the latest business intelligence tools.
As site selectors or prospective investors assess possible locations, they are able to obtain robust, high-quality zip code level Tacoma-specific data on more than a thousand variables.
Existing or prospective business owners and entrepreneurs are able to obtain Tacoma-specific data showing what percentage of businesses they outperform in their given industry on revenue, size, salaries and other metrics. They are also able to see where the typical business owner in their given industry is doing best in Tacoma, as they consider expanding into a new location or where to target their next marketing campaign.
“The City of Tacoma has always provided a high level of in-person business support and will continue to do so," said Community and Economic Development Director Ricardo Noguera. "With our improved online offerings, the business community we serve will now have incredible access to data and other market insights, as well as other pieces of information they need to make smart, informed decisions."
Visitors also have easy access to industry-specific how-to guides, video profiles and more, and are able to sign up for economic development related news updates and other communications from the City of Tacoma.
More information on economic development efforts that have been planned or are underway in Tacoma can be obtained through Community and Economic Development Director Ricardo Noguera at firstname.lastname@example.org (253) 591-5139.
We were honored to be featured in last month's edition of South Sound Magazine! Click below to read.
Every month we feature the work of one of our members, who range from business owners to artists to nonprofit leaders. This month we sat down with the wonderful Amy Atherton, founder and CEO of Packed life.
Tell us how the venture got started. What compelled you to create it?
I'm a mom of three, ages 2, 5, and 6 and all are enrolled in school. On a daily basis I'm bombarded with daily folders, weekly folders, invitations to Facebook groups, apps, robocalls, and more. I missed several important events because the invitations were crumpled in their backpacks. It is information overload for parents. There is too much information coming at you and it's too hard to keep up to date. On average there are 40 forms of communication from a teacher to a family from websites to apps to papers. So I created a software solution that aggregates all communication into one daily email per family. So each family gets one daily email with all of the information you need, from field trips to reports, to sign up links. It eliminates paper and paper waste and cuts back on all labor, printer, and ink costs, as well. It can save a school district $400K a year and $40K per school building a year, and those are conservative number.
Who are your customers and how do they find you? What lessons have you learned building a customer base?
The end goal is that our customers are school districts. We are starting out working with individual schools and PTA presidents have been great allies for us. They are good advocates for the school, the teachers, and the administration. Our software is free. If we can ease the load of labor and costs as well as help parents who are feeling information overload (and it's free) it's a win win. What I've learned is that it has to be individualized for the school, so we have to be flexible and listen to what they need.
[I've] overcome [fear by] doing something everyday that scar[es] me. Every single day. It's a muscle that I'm exercising and it's getting easier and easier.
Tell us about one of the biggest obstacles you have faced in your work and how you overcame it.
The biggest obstacle is just having the confidence to pitch to the big guys, and anyone and everyone possible. You need to know your stuff. Also, being one of the youngest in the room and one of the only females can create fear. How I've overcome that is doing something everyday that is scary to me. Every single day. It's a muscle that I'm exercising and it's getting easier and easier.
Where do you see the venture five years from now?
We see going global. We can be in private, public, and independent schools. It's a software system we are planning to patent, so hopefully it can disrupt the education communication industry and put more money back in the schools. That is uniform for all of the schools I have talked to- all of their budgets are getting cut, so anything that can save them money is a good thing.
What motivates you?
The fact that I am the only woman in a lot of these meetings, especially in tech, motivates me to push through and be very successful. I also have two daughters and I want it to be a different environment when they're adults. Also, when I was in 7th grade my teacher told me I wasn't good in science, so I want to prove him wrong!
What do you love about Tacoma?
So many things! I was born and raised here. I've lived all over the world (I was a teacher for 10 years in Thailand, China, and Korea and in private and public schools. I went to university in San Diego) and I have come back. I love that a lot of famous companies have started here, whether it is The Mars Chocolate company, Baskin-Robbins, etc. There's an entrepreneurial spirit in Tacoma and I love that. I love the history and architecture. There are a lot of people really excited in Tacoma and investing in it. Ever since UW Tacoma came, it's been a really exiting time. I love the mountains, the water, beaches, islands, ferry everything is accessible but you don't have to fight the traffic.
There's an entrepreneurial spirit in Tacoma and I love that.
What made you choose Union Club? What has your experience been like and who would you recommend it for?
I think it's a beautiful building. I've always loved it. I love the location. I love that you can walk to a ton of restaurants, and with the link nearby it's all accessible. Gorgeous views. And like everything else in Tacoma it's very cool now but has huge potential and I wanted to be a part of that. I'd recommend it for anybody who wants workspace! Who works from home and wants to be a part of something bigger in Tacoma. Someone who is trying to get involved in the entrepreneurial ecosystem in Tacoma, regardless of their industry.
Where can people go to support your business or buy your product?
Check us out at: www.packagedlife.com. If anyone is connected to a school (pre-K through college) we'd love to give you a free demo and show you ways you can have the school communication more efficient while saving you money. You can email me at email@example.com.